It can be hugely beneficial for a clothing firm to get a celebrity on board to wear its ranges.
Many famous people are idolised and as a result, adoring fans imitate what they do and wear to be just like them. Big figures are reputed for having fashionable style and so followers try to emulate this. It is for this reason that by getting a star to wear your clothing you can publicise your brand immensely to a vast audience.
All it takes is for a celebrity to be snapped whilst partying wearing a high-street dress or sporting a t-shirt and it almost guarantees for the product to fly off the shelves the very next day.
Several designers try to entice a well-known name to represent their label in celebrity endorsements and G Star raw is no different. The firm has just announced the new face of its high street denim label and it is gorgeous Bond girl Gemma Arterton. And acclaimed teen pop star Justin Bieber was seen wearing some G Star jeans. The “Baby” star has a worldwide fan base which equates into its millions, so imagines how many of them admirers went and bought the very same pants.
Many celebrities have also been wearing clothes by Danish fashion brand Humor. Many notorious males have been photographed wearing the jeans such as JLS and Tinie Tempah and Zoo tipped the brand as one of its top labels to watch out for last year.
However, not all clothing lines advertise when a renowned person wears its products. Franklin & Marshall sacked its PR company for promoting the fact that model Danielle Lloyd wore its creations because it reportedly goes against all their values and work ethic.